IEC MATERIAL PAMPLETS

PLANNING OF EFFECTIVE IEC ACTIVITIES / PROJECT

PLANNING OF EFFECTIVE IEC ACTIVITIES / PROJECT

ANALYSIS ........OF COMMUNICATION NEEDS AMONG THE SELECTED COMMUNITY AND HEALTH EDUCATION CONTENTS ,ACCORDING TO THE NEEDS AND SPECIFIC OBJECTIVES ,FOCUSED TOWARDS SPECIFIC PROGRAM GOALS.

DESIGN...........THE NEEDFUL/REQUIRE HEALTH EDUCATION MATERIAL ,IN TO EASY TO UNDERSTANDDABLE, CLEAR,ACCEPTABLE SIMPLE, AND WITH A POLICY OF ONE CONCEPT AT A TIME.

DEVELOPMENT..........AND UPDATE THE ABOVE ACCORDING TO STANDARDS OF LOCAL COMMUNITY. THE CULTURAL VALUES, BELIEVES AND NORMS OF THE PEOPLE INFLUENCE THEIR ACCEPTANCE OF HEALTH INFORMATION ON GIVEN HEALTH PROBLEM/ HEALTH SUBJECT.SUCH LOCAL NORMS SHOULD BE GIVEN DUE PLACE AND IMPORTANCE IN DEVELOPING THE IEC MATERIAL.

PRE-TESTING............OF ABOVE DEVELOPED /MANAGED IEC MATERIAL WITH A SMALL SAMPLE OF POPULATION TO CONFIRM THE UNDERSTANDALILITY BY PEOPLE,ACCEPTANCE IN THAT CULTURAL SET-UP,CHANCES OF REJECTION OF ANY CONTENTS/PARTS THAT.

REVISION.........AND CORRECTION /ALTERATION IN WRONG /UNWANTED/UNACCEPTED /UNWELCOMED /PORTIONS OF HEALTH EDUCATIONAL CONTENTS WHICH MAY CREAT TROUBLE/CONFUSION/IRRITATION AMONG THE BENEFICIARIES /TARGET AUDIENCE IN COMMUNITY.

IMPLEMENTATION..........OF WELL DEVELOPED ,WELL DESIGNED ,PRE-TESTED ,REVISED AND UPDATED IEC CONTENS ,IN LINE WITH SPECIFIC OBJECTIVES AND SPECIFIC PROGRAM GOALS, TO REACH THE SPECIFIC AUDIENCE,THROUGH SKILLFUL USE OF PROPER METHODS AND MEDIA.

MONITORING & ASSESSMENT......... (A) OF ABOVE ACTIONS/ ACTIVITIES DURING THE IMPLEMENTATION ,i.e., CONCURRENT CHECK OVER THE MESSAGES DELIVERED TO THE AUDIENCE AND THE ACT OF RECEVING THE SAME BY THE TARGET AUDIENCE  (FOR ADOPTION/ BEHAVIOR CHANGE)

(B) OF ABOVE ACTIONS/ACTIVITIES AT THE END OF IMPLEMENTATION OF EACH SESSION TO CHECK LEVEL OF QUALITATIVE AND QUNTITATIVE ASPECTS OF HEALTH EDUCATIONAL CONTENTS,LEVEL OF SATISFACTION AND ANY POSSIBLE CLARIFICATION AMONG TARGET AUDIENCE TO BE SUPPLEMENTED.

EVALUATION ........AT THE END OF THE TOTAL IMPLEMENTATION /AFTER AN APPROPRIATE INTERVAL FOR ASSIMILATION OF KNOWLEDGE /INFORMATION ,THE TERMINAL EVALUATION OF IEC INTERVENTION HAS TO BE CONDUCTED TO EVALUATE

• •  THE EXTENT OF QUALITATIVE ACHIEVEMENTS THROUGH IEC ON GIVEN SUBJECT,

  • THE EXTENT OF QUANTITATIVE ACHIEVEMENT  THROUGH IEC ON GIVEN SUBJECT,

  • THE OVER ALL IMPACT OF IEC CONTENTS ON POPULATION COVERED , 

  • THE EXTENT OF DESIRED CHANGES IN HUMAN BEHAVIOR / EXPECTED OUT COME IN BEHAVIOR CHANGE.

  • THE EXTENT /PERCENT OF ACCEPTANCE OF HEALTH PROMOTION EDUCATION, ADOPTED BY PEOPLE IN TO THEIR BEHAVIOR,

  • THE PERCENT OF INFORMATION SEEKING BEHAVIOR (ISB)

  • THE PERCENT OF NEW KNOWLEDGE GAINED ,POSITIVE ATTITUDE DEVELOPED (CHANGE FROM TEE NEGATIVE ATTITUDE TOWARDS HEALTH),HARMFUL BELIEFS CORRECTED AND HEALTHY LIFESTYLE /PRACTICES STARTED BY TARGET AUDIENCE .

  SUSTAINABILITY.......AFTER AN APPROPRIAT / WELL

  CALCULATED TIME FACTOR, THE SUSTAINALITY OF ABOVE IEC INTERNENTION  / LONG TERM IMPACT OF IEC HAS TO BE EVALUATED / TESTED.

         ALSO THE RELIABILITY AND VALIDITY HAS TO BE CHECKED AMONG POPULATION ,SO AS TO ASCERTAIN / CONFIRM THE LONG TERM DESIRED RESULTS OF THE BROAD OBJECTIVES UNDERTATEN / CONSIDERED AT THE VERY BEGINNING / PLANNING STAGE OF THE PROJECT.

  AREA SPECIFIC IEC           

  1. ADDRESS LOCAL PROBLEMS

  2. COMMUNITY RESOURCES UTILIZED

  3. INVOLVEMENT OF NGO'S

  4. DECENTRALIZED PLANNING 

  5. IEC- SERVICE LINK

  6. ORGANIZE GROUP / IPC ACTIVITIES

INFORMATION EDUCATION COMMUNICATION (IEC)

"INFORMATION  EDUCATION COMMUNICATION IS A CONCENTRATED , PRE-PLANNED EDUCATIONAL ENDEAVOR WITH SPECIFIC OBJECTIVES , FOCUSED TOWARDS SPECIFIC PROGRAM GOALS IN ORDER TO REACH SPECIFIC  AUDIENCE, INDIVIDUAL ,GROUPS OR IN MASSES , SETTING THROUGH SKILLFUL USE OF PROPER METHODS AND MEDIA."

THE CONCEPTS:

INFORMATION...... IS THE STATEMENT OF THE FACT . THE GOVERNMENT ,THE MEDIA AND HEALTH PROVIDERS HAVE AN IMPORTANT SOCIAL RESPONSIBILITY TO PROVIDE FACTUAL AND BALANCED HEALTH AND HEALTH RELATED INFORMATION TO THE PEOPLE AND AWAKEN THEIR INTEREST ON THE BASIS OF WHICH THEY CAN MAKE INFORMED DECISIONS

EDUCATION.....IS A CONTINUING PROCESS WHICH CAN HELP TO INCREASE KNOWLEDGE..IT IS ASSUMED THAT 'KNOWLEDGE DETERMINE ATTITIDE AND ATTITUDE DETERMINE THE BEHAVIOR'

COMMUNICATION .....IS A TWO WAY PROCESS OF EXCHANGING OR SHAPING IDEAS , FEELINGS AND INFORMATION ,NECESSARY  TO PAVE WAY FOR DESIRED CHANGES FOR HUMAN BEHAVIOR AND INFORMED INDIVIDUAL AND COMMUNITY PARTICIPATION TO ACHIEVE PREDETERMINED GOALS.

IEC STRATEGY :

1. TO IDENTIFY THE COMMUNICATION NEEDS,

2. TO PLAN IEC ACTIVITIES BASED UPON IDENTIFIED COMMUNICATION NEEDS,

3. TO INVOLVE COMMUNITY AND NGO'S,

4. TO USE MASS MEDIA FOR EFFECTIVELY FOR BACK-UP,

5. TO STRENGHTEN INTER-PERSONNEL COMMUNICATION

THE IEC STRATEGY HAS TO BE --

1. RESEARCHE BASED,

2. MULTI-SECTORAL,

3. PARTICIPATORY.